An infographic turns numbers into something visually exciting and meaningful.
Recently I came across an article on the VentureBeat website, by Chikodi Chima, which states that infographics have “jumped the shark“.
In it, Chikodi refers to Edward Tuft, (author of The Visual Display of Quantitative Information.), who said that successful graphics should do the following:
- Show the data.
- Induce the viewer to think about the substance rather than about methodology, graphic design, the technology of graphic production, or something else.
- Present many numbers in a small space.
- Make large data sets coherent.
- Encourage the eye to compare different pieces of data.
- Reveal the data at several levels of detail, from a broad overview to the fine structure.
- Serve a reasonably clear purpose: description, exploration, tabulation or decoration.
- Be closely integrated with the statistical and verbal descriptions of a data set.
It seems that many infographics don’t accomplish these, and are being made just for the sake of making them.
Here’s that link to that article…How infographics jumped the shark.
Give it a read, and let me know if you agree.
- Infographics – some examples of REALLY good ones (maybe) (markjowen.com)
- The Rise of the Infographic (makeapowerfulpoint.com)
- Storied infographics: Why do they fail? (commetrics.com)